“Steve’s personality is a major factor…there’s a level of comfort and mutual understanding with him…He ‘gets’ advertising”
January 15, 2008 - Ron Boucher/PUSH
Steve is wonderful with models and captures emotion remarkably well, when you are looking for a shoot with that certain extra something he is the one to hire!
August 15, 2008 - Kyrie Cox
“Steve’s very well prepared…cool, calm and collected…not just a technical shooter—he suggests something new each time to make the shot better.”
January 1, 2008 - Julio Lima/Say it Loud!
“He has that rare ability to put anyone at ease in front of the camera—from chief executive to short order cook”
January 1, 2008 - Manual Valencia/Lockheed Corp.
“You can trust Steve to show what your product means to people, not just what it looks like. Isn’t that what you hire a photographer for”?
January 1, 2008 - Rich Fair/B.G.M. ad agency
“Give Steve the ugliest, dirtiest thing in the world, and he’ll find a way to make it look beautiful—and tell a story”
January 1, 2008 - Denise Tarr/Pacific Lighting
I believe that every individual has something unique and special about them, and it’s my job as a photographer to find and expose those wonderful traits. It helps that I’m genuinely interested in people and able to see the best in everyone. It may be a curse, but it seems as if I’m always “casting”—looking at faces, light, angles—always seeing the funny or ironic side of things—always the voyeur and observer.
One can be born with this vision, but experience only comes with the time it takes to learn from every possible mistake. Experience is knowing that good communication and preparation always triumphs in the end. Experience is knowing when to push for what needs to be done, and when to keep my mouth shut and let the client be right. Experience breeds the ability to solve any problem and get along with any person, which leads to confidence, which keeps heads cool, and which ultimately creates happy, repeat clients.
Trust is what comes from that combination of vision and 20 years of experience. It’s when an art director just knows ahead of time that they’re going to get great results when we work together. They know I’m going to give my best every time, that I’m going to have lots of ideas about how to solve their visual problems, that I’ll have the best interest of their client in mind, and that the whole experience will be fun. That art director can rest assured that I’ll put it all together, and come up with an end result that is what they asked for…and so much more.
Partial Client List:
AT&T
Hilton
Northrop
Federal Express
Blue Cross
Pepsi
Fluor
Epson
Yamaha
Fidelity Investments
Fender
MCA/Universal
Great Western
Weight Watchers
ARCO
Baxter
Unocal
Vitas Healthcare
Pacificare
McKesson
Computer Sciences
Broderbund Software
Pacific Gas & Electric
